Hacks and Flacks

Does anyone besides me think that possibly the hacking of Sony, possibly by North Korea, is nothing more than a publicity stunt to get people to go see a lousy dud of a movie; or a crazy hoax?  After all, hasn't the media fallen recently for a fake rape story and a fake 17 year old Wall Street tycoon?  And hasn't a video been the blamed for Benghazi?  The longer this Sony story goes on, the more farfetched it's seemed, at least to skeptical me.