Every day, I see Dr Fauci and other doctors on TV, beseeching the American people to wear masks, wash their hands, and keep a social distance from others. Their appeals aren't working. Instead of begging and pleading, maybe they ought to tell the people what to do, instead of asking them pretty please. How about "You MUST wear a mask", or "If you don't change your inconsiderate behavior, more people will die.", or even "No mask? No vaccine."
Tougher messaging is needed, and now. And it wouldn't hurt to create billboards or posters where people could see them every day, like the one from World War II, above. There should also be frequent PSAs on TV. Why don't we have these things already?
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