Don't Name Mass Shooters! Stop 24-hour Shooting Media Coverage!

"Active shooter research data shows the increase in these events. By encouraging the media to focus less on the suspects and more on the victims, it is hoped that future events can be prevented. 

The Don't Name Them campaign is a coordinated effort by the ALERRT Center at Texas State University, the I Love U Guys Foundation (founded by John-Michael and Ellen Keyes), and the FBI.  

Family members of the victims of the Aurora Colorado movie theater shooting have also been challenging media and public information officers to not name the shooters through their "No Notoriety" campaign. 

The focus of the campaign is to shift the media focus from the suspects who commit these acts to the victims, survivors, and heroes who stop them.

• Some suspects are motivated by a desire for fame, notoriety, and/or recognition.

• When the media focuses on the attacker, they provide this fame, notoriety and recognition. 

• This focus allows the attacker to accomplish one of their goals, and validates their life and actions.

• Media coverage can create a contagion effect producing more shootings.

• Some shootings/attacks may be prevented by removing one of the incentives.

• We encourage the media and others not to name the suspects or focus on their lives.

• The shooters/attackers should be as unrecognized in their deaths as they were in their lives.

• Media coverage should focus on the victims and the heroes."