"Eat At Adolf's"

Little Green Footballs has one of the best captions of the day. A new restaurant has opened in India with the appetizing name of "Hitler's Cross". The owner's lame excuse for the name? “We wanted to be different. This is one name that will stay in people’s minds,” owner Punit Shablok told Reuters. “We are not promoting Hitler. But we want to tell people we are different in the way he was different.”

What a ridiculous explanation. If you're not promoting Hitler, and if you want to be different, you can choose from millions of other names for your restaurant.

This has nothing to do with free speech. There's only one reason for selecting a controversial name, and that reason is publicity. If you want attention, resort to vulgarity, tastelessness, and a lack of common sense and decency. It works every time.

This is the same reason there is a deodorant named after Marilyn Monroe -- it sells. (I'm not kidding. Go here)